Transportation Demand Management works to encourage and enable all IU Bloomington faculty, staff, and students to use more active or sustainable modes of transportation like carpooling, walking, biking, and transit. There are many reasons why someone chooses the mode that they do; some are within their control, and some are not. We conduct this survey regularly to understand how people get to, from, and around campus. And to ultimately create a more efficient transportation system.
2023 Transportation Demand Management Survey
Introduction
Seven focus groups were conducted between October 25, 2023 and November 3, 2023. The discussions took place virtually over Zoom. Each focus group was moderated by a facilitator. A separate person from the CSR took notes during each session. All sessions were recorded and transcribed.
During each session the facilitator introduced the study, described its goals and procedures and recorded consent from each participant. Participants were encouraged to turn their cameras on and contribute as much as they were willing. Each session was structured around the same questions that addressed the current modes of transportation participants use, their awareness of alternative or sustainable modes of transportation (ASMT) on campus, their attitudes toward them as well as the barriers and incentives of using alternative or sustainable modes of transportation.
The notes and transcriptions were later analyzed by a CSR analyst. Each notes document was read closely and coded for salient themes. The themes were later grouped into eight categories: definitions of ASMT, current methods of transportation and reasons for using them, awareness of ASMT around campus, benefits of using ASMT, barriers to using ASMT, attitudes toward ASMT, issues and pain points, and incentives and suggestions. The key findings for each theme for three participant groups, students, staff, and faculty, are presented in Table 1 below. Additionally, the table contains general comments about the participants’ activity levels and contributions.
Note: There are opportunities for collaboration on analysis using the raw data. Please direct inquiries to adragovi@iu.edu.